Link Bait

Link Bait or Link Baiting is perhaps the most important part of getting links to your website. The more links that point to your website the better you will rank in search engines. The better you rank in search engines the more money you will make.

So how are you going to get other webmasters to put a link on their site that points to your site? You don’t want to spam people, you don’t want to send out 1000 emails and beg for links. You need to learn the delicate art of link baiting .

There are many different ways to go about link baiting… jimwestergren.com has a great list of link baiting ideas:

* Make a valuable resource (lists, special reports, history of, how to, etc.)
* Interview (e-mail/phone) prominent people and publish it.
* Build a useful tool
* Write an interesting article
* Run a newsworthy ?event? such as a contest
* Test something new that has not been done before
* Be the first in doing something on the internet
* Write something controversial
* Be the first to write the latest news in your niche
* Be the first to expose a scammer
* Disagree with an authority
* Write some funny humor
* Make an interesting picture
* Be the first to research and document something
* Make a theme, plugin or piece of software
* Make a tool that others can put on their sites but that links to you
* Make a joke about a known person
* Make a resource that is just in time for a major event
* Write an outrageous theory and back it up with logics
* Write useful comments on something that is happening
* Give something valuable for free
* Coin a new acronym in your niche and get people to talk about it
* Become an expert in your niche and write valuable information

The goal of any of these tactics is the same. You want to get links to your website. Think about what kind of sites that you currently link out to and why…

For instance, one of the websites that is the king of link baiting is statcounter.com. Every one of my websites has a link that points to them. That is true link baiting at work! This is an example of giving away a service for free. The only way that I can check my stats is to have a link on my site that points to their site.

Well… now lets be a little bit more practical. Most of us do not have the skills to code an online stat counter or give away a free service. We need to think of easier ways to make link bait.

Try a few of these things on your website:

1. Give away free awards or images that link back to your site.
2. Make a valuable resource of information.
3. Publish a piece of breaking news.
4. Write something very controversial.
5. Make something really funny.
6. Make something really unique.

If you have a blog, link baiting can be pretty easy… Make sure that you know your target audience and then use social bookmarks like digg.com and reddit.com to make your post go viral.

Make Link baiting fun. Try to come up with good bait and catch yourself more fish. Keep track of which link bait tactics work the best. Keep track of link bait that fails. In the end you will probably come up with one or two great ideas and get a lot of links.

Another thing to consider for link baiting is to learn how to code webmaster tools. This may seem hard but if you take the time to do it then you could make really powerful link bait.

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